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Im a designer by trade, and have worked across service, interaction and visual design for 10 years. I invent, design, and launch products, services and businesses as well as (re)build, lead and develop teams and establish creative culture. 

Ultimately, I am driven by turning interesting, important, exciting but often intangible ideas, into tangible strategies, propositions and 'things' that exist in the real world. Therefore, projects have taken a variety of forms from new businesses, services and products in the real world, to more speculative provocations - whether that's working for myself, leading studios or inside large organizations. 

That has meant I have been called a designer, a social entrepreneur, a researcher and a 'radical'. In truth, my practice has been an attempt to find ways to pursue a broad set of interests and learn new things. 

Most recently, I was Design Director at ustwo in NYC. I lead a great team of 15+ designers on all things digital - flexible web systems, new mobile services, to AR games, VR experiences and wearables.

I transitioned the design discipline from a more production orientated approach with specialized disciplines, to a unified product and experience design practice. We worked earlier with clients to help shape, test and launch propositions - working to set strategy and direction on some projects, and getting my hands dirty on others. 

I made strategic investments in the team, through key hires and training, to ensure the studio was prepared for the next wave of immersive and emergent technologies. I also sat on the leadership team, developing the vision for the studio, devising and implementing strategy, working on new business and supporting the day to day operations.

Before I became Design Director, I worked both as a Senior Designer and a Design Lead in the London and New York studios. I lead the interaction design and client relationships across some pillar clients - working in both an iterative and strategic capacity on products with over 2.5 million active users. I made some of my best friends at ustwo and met my partner there. I am grateful for the experience. 

In 2013, I Co - Founded Makerversity, a making and learning organization based at Somerset House, London.

Our mission is to inspire and support makers communities of maker businesses and inspire the next generation of creative and practical minds and increase the diversity within the creative industries.

Through our spaces we bring together people with all kinds of creative and technical expertise. Our members work together, play together and inspire each other. We also run learning programs for young people where Makerversity members have the opportunity to play an active part in these programs as faculty members, passing on their experiences and expertise to others. The project brings making back to the centre of the City, enables our members to focus on prototypes over plans and challenges the dominant models for how disused spaces are developed and used and the way higher education is delivered. 

In 2015, a second site was opened in Marineterrein Amsterdam. In 2016, my Makerversity colleagues and I were recognized by the Observer newspaper as one of Britain's 50 New Radicals - people, projects and organizations changing the world for the better and finding creative solutions to the big issues of our times.

I was the lead designer at FutureGov. During this time I worked both inside local government on service design and improvement projects as well as developing the ventures side of the business - building their own products, services and social businesses. This included the development of Casserole and Patchwork - for which we were also included in Britain's 50 New Radicals in 2014 and came runner up in the Guardian Public Service Awards.  

During my time there, I also worked on a number of side projects. I worked with Enabled- By - Design to design, develop and fund the UK’s first physical hack events - ‘Enabled By Design-athon’. The project tried to unpick how advances in material development, new technologies and processes could have an impact on various accessibility issues, as well as expand Enabled By Design’s business strategy and reach. I worked with IDEO, Sugru and the Technology Strategy Board to develop the content, brand and research. The project has subsequently gone global with projects being run in the US and Australia

I also worked for Thinkpublic, the award winning social design company where I designed and delivered new services for local and central government, and in smaller capacities for Method, rAndom International, Participle. Before going into design I was the third employee of the worlds first online foreign exchange company, that used internet technologies to undercut the banking sector, where I worked from Dog's Body to a senior role until the company was bought out. 

I have been lucky enough to have had the opportunity to speak at a number of events, conferences and institutions around the world including TedX, SXSW, Designers Breakfasts, Design and Banter, DMI conference, Design Council, DOTT, The University of Zurich and the V and A. He also enjoys working with students and has been a visiting tutor/ lecturer at Ravensbourne, Central St Martins, Kingston University and the University of Zurich. 

I graduated with a first class honors degree in Product and Interaction Design from Ravensbourne, and obtained a masters with merit in Digital Media and Cultural Form from Goldsmiths, London.

Past Work

Past Life

I was proudly born and raised in South London, between Penge and Thornton Heath. 

I got interested in design through a combination of making flyers for UK garage events, graffiti and a teacher called Jon Atwood introducing me to Designers Republic, who remain some of my biggest inspirations.