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Before I joined Casper, I was Design Director at ustwo in NYC. I lead a great team of 15+ designers on everything from flexible web systems, new mobile services, AR games, VR experiences and wearables. I worked to set strategy and direction on some projects, whilst getting my hands dirty on others. 

I transitioned the design discipline from a production orientated approach with specialized disciplines, to a unified product and experience design practice. We were able to work earlier with clients to shape, test and launch propositions.

I made strategic investments in the team, through key hires and training, to ensure the studio was prepared for the next wave of immersive and emergent technologies. I also sat on the leadership team, developing the vision for the studio, devising and implementing strategy, working on new business and supporting the day to day operations.

Before I became Design Director, I was design lead in the London and New York studios. I lead the interaction design and client relationships across pillar clients - working in both an iterative and strategic capacity on products with over 2.5 million active users. I made some of my best friends at ustwo and met my partner there. I am grateful for the experience. 

In 2013, I Co - Founded Makerversity, a making and learning organization based at Somerset House, London. Our mission is to build and support making businesses, inspire the next generation of creative minds and increase the diversity within the creative industries.

Through our spaces we bring together people with all kinds of creative and technical expertise. Our members work together, play together and inspire each other. We run learning programs for young people where our members play an active role as faculty members, passing on their experiences and expertise to young people.

In 2015, a second site was opened in Marineterrein Amsterdam. In 2016, my Makerversity colleagues and I were recognized by the Observer newspaper as one of Britain's 50 New Radicals - people, projects and organizations changing the world for the better and finding creative solutions to the big issues of our times.


I was the lead designer at FutureGov. During this time I worked both inside local government on service design and improvement projects as well as developing the ventures side of the business - building their own products, services and social businesses. This included the development of Casserole and Patchwork - for which we were also included in Britain's 50 New Radicals in 2014 and came runner up in the Guardian Public Service Awards.  

During my time there, I also worked on a number of side projects. I worked with Enabled- By - Design to design, develop and fund the UK’s first physical hack events - ‘Enabled By Design-athon’. The project tried to unpick how advances in material development, new technologies and process could have an impact on accessibility issues at the individual level, as well as inform Enabled By Design’s business strategy and reach. The project has subsequently gone global with projects being run in the US and Australia

I also worked for Thinkpublic, the award winning social design company where I designed and delivered new services for local and central government, and in smaller capacities for Method, rAndom International, Participle. Before going into design I was the third employee of the worlds first online foreign exchange company, that used internet technologies to undercut the banking sector, where I worked from Dog's Body to a senior role until the company was bought out. 

I have been lucky enough to have had the opportunity to speak at a number of events, conferences and institutions around the world including TedX, SXSW, Designers Breakfasts, Design and Banter, DMI conference, Design Council, DOTT, The University of Zurich and the V and A. He also enjoys working with students and has been a visiting tutor/ lecturer at Ravensbourne, Central St Martins, Kingston University and the University of Zurich. 

I graduated with a first class honors degree in Product and Interaction Design from Ravensbourne, and obtained a masters with merit in Digital Media and Cultural Form from Goldsmiths, London.

Past Work

Past Life

I was proudly born and raised in South London, between Penge and Thornton Heath. My family on my mum’s side go back at least three generations, where as my Dad is from Hardwick in the North of England.

Im the son of two ex hippies, ex publicans, ex partners. My mum became a teacher in my teenage years and took us from a precarious, month to month life to something more stable and secure. My dad worked a range of jobs and can turn his hand to anything. He is a making and mending machine, equally at ease with everything from woodwork to electronics.

They provided an environment free of expectation but were always supportive and open. We had ample examples of selflessness, kindness, hard work and humor. They exposed us to film, art, books, ideas, sports, music — how to not take things or yourself to seriously and how to have a good time. We all continue to have a good time.

I became interested in design through a combination of making flyers for club nights, not being allowed to study art because of poor behavior, doing graffiti, a love of streetwear and a fascination for British subculture. A teacher called Jon Atwood tried to turn that into something positive and introduced me to Designers Republic, who remain inspirational to me.